FRACTION HELPS BRANDS COMMUNICATE THROUGH PEOPLE, NOT ABSTRACTIONS
WE FOCUS ON FOUNDERS, LEADERS, TEAMS, CUSTOMERS AND COMMUNITIES TO CREATE WORK THAT FEELS CREDIBLE, HUMAN AND COMMERCIALLY EFFECTIVE.
CREATIVE QUALITY IS ASSUMED.
THE FOCUS IS ON OUTCOMES.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
PROOF IN ACTION:
BUILDING COMMUNITY, DRIVING SALES.
OBJECTIVE: ELEVATE THE BRAND’S PERCEPTION AND INCREASE BOOKINGS BY SHOWCASING THE TEAM, TREATMENTS, AND ATMOSPHERE IN A WAY THAT FELT BOTH ASPIRATIONAL AND ACCESSIBLE.
APPROACH: ROLLED OUT A CREATIVE CONTENT SERIES ACROSS 6 MONTHS, BLENDING VISUALLY STRIKING DOCU-STYLE INTERVIEWS, STYLIST-LED FEATURES, AND LIFESTYLE IMAGERY THAT HIGHLIGHTED KEY SERVICES - FROM TANNING SERVICES TO BEAUTY TREATMENTS.
KEY SUCCESSES:
MORE THAN PRODUCTION, IT’S PARTNERSHIP.
WHAT ABOUT THE RESULTS?
VIDEOS TOTALLED 90,000+ VIEWS ACROSS INSTAGRAM
SUPPORTED A 35% INCREASE IN BOOKINGS AND BOOSTED RETURNING CLIENT RATES, BUILDING TRUE, LONG-TERM BRAND LOYALTY
CONTENT CONTINUOUSLY USED ACROSS REELS AND ADS, BALANCING CREATIVITY, WITH CLARITY TO SHOWCASE WHAT MAKES BE BROWN STAND OUT.
WITH A FOCUS ON AUTHENTICITY, COMMUNITY, AND TIMELESS STORYTELLING, WE’LL TRANSFORM, YOUR COMPANY MESSAGE INTO SOMETHING TRULY UNFORGETTABLE.
